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Website Internet Ads Glossary

Display Network

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Previously known as the Google Content Network, the Google Display Network includes a collection of websites that have partnered with Google (display partners), YouTube, and specific Google properties that display AdWords ads. These ads can be targeted automatically based on themes in your keyword list, manually (matching specific placements you select), or based on specific audiences you want to reach.

New Visitor

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Google Analytics records a visitor as ‘new’ when any page on your site has been accessed for the first time by a web browser. This is accomplished by setting a first-party cookie on that browser. Should the visitor delete their cookies and come back to the site, they would be counted as a new visitor.