A Custom 404 Page enhances the appearance of your websites when users visit a non-existent or broken link associated with your domain.
A good 404 page:
- Navigates the lost user to the information they were seeking.
- Does not show up in search engines.
- Allows users to report broken links.
- Is of similar theme to your site.
In turn this allows you to update and repair your site increasing your website’s health.