- Steps to Getting the Perfect Domain
- Domain Brand Protection
- Domain Acquisition Agent
- Account Ownership Change/Split Account
- .com.au : All Australian visitors will instantly recognise a .com.au as a local business. To register a .com.au you must have an ABN, ACN or Business Name.
- .com : Best for a worldwide audience, as Australians may overlook the site as US content. This extension can also be purchased additionally to a com.au for the purpose of redirecting, e.g. www.yoursite.com —> www.yoursite.com.au.
- .org.au : Used for Australian organisations.
- .org : Derived from organisation, typically used by non-profit organisations.
Through Our Domains Partner WebEngin
*note: Partner domain pricing, setup through partner WebEngin is free.
Step 1) WebEngin Search, Domain Availability for AU company .com + .com.au
Step 1.1) WebEngin Search, Domain Availability for Au Organisation .com + .com.au + .org + .org.au
Step 2) Google Search, Competition on Name
Step 3) ASIC Search, Registration Competition
We provide FREE domain transfers if you are transferring a domain from other provider. (External Registrar Fees May Apply)
For any business, owning the right domains is paramount especially in the long term. Having another party in possession of a domain with your business name presents a critical branding issue.
From a Customer Perspective
If you don’t have a .com equivalent, you are already losing customers.
- Customers searching online for yourdomain.com.au may instead find yourdomain.com, which if owned by a competitor will ultimately steal your audience and greatly impede business growth.
- If you do not own the .com domain that corresponds to your branding, you may already be losing customers who search for your business. Competitors who own the domain may have monetised it with ads, and could be making money at your expense.
- If you advertise your own company you may even be effectively promoting their business instead of yours.
- Furthermore, if your customers come across unreliable, malicious or incorrect content posted to a site hosted on such a domain which intrudes on your branding, it has the potential to negatively affect your business image; despite this being out of your control.
From an Investor Perspective
- To investors who wish to buy your company, not having complete ownership of your businesses’ namespace will devalue and possibly destroy goodwill in the businesses’ possible sale price.
- With the dilemma of having an unprotected brand, an investor might see your company as only worth its asset value and current customer base, in which case you could very likely make losses in selling.
- Ultimately, in the age of the internet, an investor would have three choices;
- Build up a replacement brand (re-brand), and redirect traffic to the new.
- Attempt to acquire missing domain at the lowest possible cost.
- Abandon the deal.
- Ideally, your business should own a global domain name (.com) and a country coded domain (.com.au for Australia).
- For a company, we recommend acquiring both a .com and .com.au domain name for your brand.
- For an organisation, it is recommended that .org, .org.au, .com and .com.au are all acquired.
- A .com domain will usually have greater exposure than a .com.au based on the business investment behind it, especially through search engines such as Google. However, unless your business operates globally, a .com.au (or country equivalent) is also required to fully protect your online branding from others who might infringe on your namespace.
If Domains are Unavailable
- Re-domain (shortening or adjusting domain while keeping brand)
- Re-brand your business.^
- Negotiate the purchase of missing domain (however, it may be a better option to review branding instead).
- Zeumic agent to liaise with owner to try and obtain domain
- Hiring a lawyer.
^The most effective way to prevent any risks of disputed namespace is to create a unique brand, then buying its respective country code and .com domains at the same time.
Evaluate before making a decision:
- How will incomplete branding impact your business? (Sometimes, a company won’t be aiming to achieve customer awareness of their brand; in such cases incomplete branding may be an acceptable option.)
- Is it worth it to acquire a particular owned domain? Usually it is a more viable option to change to unique branding, or at least alter your desired domain name. See “If Domains are Unavailable” above.
- For a proper evaluation of whether to acquire an already owned domain, please consider purchasing a Domain Acquisition Enquiry.
For more information see the Domain Acquisition Agent tab
Our professional recommendation is to re-brand, but if you are seriously considering acquiring a domain, please see our agent options below.
There are no guarantees any step will result in a successful acquisition, acquisition is unlikely but it is possible and it has been done before.
Depending on your budget and position it might be worth while to look into even just to say your branding dilemma has been taken to the end of the road.
*note: if phase 1 is unsuccessful, phase 2 will need to be purchased to continue.
*note: if phase 2 is unsuccessful, phase 3 will need to be purchased to continue.
*any correspondence may need to be checked by a lawyer.
$ 699(+ Offer up to $2000)
- Managed Purchase
- Aggressive Negotiations
- Offer up to $2000
- Registry requirements
Final attempt offer
- Dynamic review of the situation
- Successful, domain transfer
Lock down circumventing domain theft
- Unsuccessful, provision of
domain owner details
to the best of our knowledge
NOTE Offers prices are in US Dollar due to the international nature of domains.