What is Ads Management

Ads management refers to the funds required to manage the Search Engine Ads for a specific ads allocation (e.g. $100 allocation) and time (e.g. 1 month or 3 months). This includes creating, brainstorming, adding, adjusting and managing ads, creation, brainstorming and generation of keywords and phrases, monitoring and adjusting the bids, competitor ads research and aim the ads reach their desired audience.

What is Ads Allocation

The funds specifically for the Search Engine Ads. E.G. $100 paid directly to the display ad network (such as Google, Bing/Microsoft, Facebook) for the specific purpose of payment for successful keyword/keyphrase bids.Later referred to as CPC (cost per click).

Ads Management Vs Ads Allocation (Per Month Basis)

Item: 9.1 Search Engine Ads
Rating: 5
Author: Zeumic, My I.T. Partner

As the funds allocated to the ads increase, the management fee grows at a small rate in line with effort required to manage the ads. For example, a $100 ads allocation results in $150 management, whereas a $500 allocation is $255 in management. Management fees are expected to rise over the following years as more of your competitors enter the online ad market in your industry. As more of your competitors enter the online ad market this will drive the bid price up for ads and the effort required to develop a better ad campaign over these competitors.

Price

$250
$385
$755
$1,360
$2,640
$5,850
$11,060

Ads Allocation

$100
$200
$500
$1,000
$2,000
$5,000
$10,000

Ads Management

$150
$185
$255
$360
$640
$850
$1,060

% Mgmt to Ads

150.00%
92.50%
51.00%
36.00%
32.00%
17.00%
10.60%

How Much Does It Cost (General Estimates, Depends on Your Industry)

The Google Network

$ 1.50 - 3.00

The Bing / Microsoft Network

S 0.50 - 1.20

The Facebook Network

S 0.80 - 1.50

Specifications: For us to create ads for you, we require the following specifications, contact us for assistance:
Geographical Target(s) Duration	Suggested Keywords Product or Service	Destination Link Ad Concepts

Multiple Projects

In the case that you have multiple projects, we recommend advertising using different accounts for the following reasons:

Separate accounts are required to link to different domains.
Having different or unrelated topics within a single ads account causes the ads to work against each other.
Different account level settings (billing, currency, geography/suburb and time-zone).
Reporting and account data of higher quality, the account-wide statistics are only affected by one project.
Having separate accounts prevents one campaign from exhausting the whole budget.

Note

Zeumic Pty Ltd owns internet ads accounts developed for advertising websites on search engines on behalf of clients. See Terms and Conditions for full details.
There is no guarantee the ads will receive the budgeted amount of clicks within the allocated time, this is due to market conditions and can be remedied based on the amount of management the ads receive (e.g. standard, advanced, or additional management).
There is no guarantee all money allocated to advertisement will be spent.
Teething is expected within the first week of setup, the first ads run will always be the least productive compared to following ads runs. It is intended that in future ad runs development and problem solving would lead to improvement.
There may be low traffic or low market depth for a particular product or service.
In the situation of poor conversion and low spending, meetings will be held to discuss statistics and reports to correct any problems with the ads and take into account any suggestions you may have.
There may be a high amount of competition resulting in a need for the ads to have higher bids.
In the case of residual funds, the duration of ads will be extended at no cost. However, further management costs may be required depending on the amount of residual funds to be depleted. (e.g. $50 and over)
In some cases plus (+) or minus (-) of $5 may be left in ads allocation due to variance in campaign delivery.
In the case of extended ad continuance due to residual spending, additional funds may be deducted due to spending limitations enforced by the social network the campaign is being advertised in.
We aim for ads to complete 2 days prior to the completion date to ensure smooth continuation of ad spending. You will be contacted prior to this point, enquiring your willingness for a continuation of the service. It is then recommended that a payment be made 5 days before the completion of the ads.
Ad Campaigns are managed on a monthly basis, e.g.; Jan 1 to Jan 31. If you have special date requirements, additional hourly charges apply.
If you begin internet ads during a current month you have the option to run until the end of the current month, or until the end of the following month, or wait until the 1st of the next month.
If a campaign is not performing well, increasing the daily budget and bids will push the probability of more ad clicks and displays during the day. Due to market conditions (e.g. TV and radio), this may quickly deplete budget between checks.
If you are interested in the matters of geographical targeting for your ads, please see our article on Geo-targeting, and contact us if you require further assistance.
If you have concerns regarding the issue known as “click fraud”, or the scenario in which your competitors are clicking on your ads to deplete your budget, please see our article on Click Fraud and Invalid Activity for information, and contact us if you require further assistance.
For more information, please visit: Why aren’t my ads showing?

Ad Placement Examples

Includes:
Title (25 char)	Description (2 lines, 30 char ea)	Display URL	Destination URL

Standard Ads Packages

$100

$ 250

Per Month

Management
2x Ads Revision
2x Keyword Management
1x Collaborative Campaign Review
1x Report
3 Month Contract Discounted Price: $245p/m

Includes:
Title (40 char)	Description (71 char)	Display URL	Destination URL

Includes:
Title (25 char)	Description (135 char)	Display URL	Destination URL

Network Examples
adBrite Advertising.com Chitika Yahoo! My Display Ads (AdReady) Clicksor Casale Media	Text Link Ads BuySellAds Amazon Associates Kontera Infolinks	Lijit Bidvertiser Google Adsense Burst Media Allure Media

9.1 Search Engine Ads

Best Practice

Advertise On The Following Networks

Google Advertising

Bing/Microsoft Advertising

Facebook Advertising

Google Network

Bing/Microsoft Network

Facebook Network

What is Ads Management

What is Ads Allocation

Ads Management Vs Ads Allocation (Per Month Basis)

Price

Ads Allocation

Ads Management

% Mgmt to Ads

How Much Does It Cost (General Estimates, Depends on Your Industry)

The Google Network

$ 1.50 - 3.00

The Bing / Microsoft Network

S 0.50 - 1.20

The Facebook Network

S 0.80 - 1.50

Multiple Projects

Note

Standard Ads Packages

$100

$ 250

$200 Best Practice

$ 385

$500 Best Practice

$ 755

$1000 Best Practice

$ 1360

$2000 Best Practice

$ 2640

$5000 Best Practice

$ 5850

$10000 Best Practice

$ 11060

$100 Tack On

$ 142

Advanced Ads Packages

$100

$ 310

$200 Best Practice

$ 445

$500 Best Practice

$ 815

$1000 Best Practice

$ 1420

$2000 Best Practice

$ 2700

$5000 Best Practice

$ 5910

$10000 Best Practice

$ 11120

$100 Tack On

$ 142

Image Ads

-

Price

Standard

$ 70

Advanced

$ 135

Standard Ads Packages

$100

$ 250

$200 Best Practice

$ 385

$500 Best Practice

$ 755

$1000 Best Practice

$ 1360

$2000 Best Practice

$ 2640

$5000 Best Practice

$ 5850

$10000 Best Practice