Instead of just copying and pasting a link in an email, Zeumic recommends that you always share the links by linking them inside your email with an appropriate caption.
For example: “For more information please see: H1, H2 and Paragraph Styling”
We recommend this for several reasons:
- A proper caption provides more readability in emails than simply copying and pasting a link itself
- By linking to a page, Google recognises that its being shared and thus result in a better page rank, and overall SEO status