Search Engine Ads

Allocation vs Management

 

As the funds allocated to the ads increase, the management fee grows at a small rate in line with time required to manage the ads. For example, a $100 ads allocation results in $140 management, whereas a $500 allocation is $245 in management. Management fees are expected to rise over the following years as more of your competitors enter the online ad market in your industry. As more of your competitors enter the online ad market this will drive the bid price up for ads and the time required to develop a better ad campaign over these competitors.

Price
Ads Allocation
Ads Management
% Management to Ads

$240
$100
$140
140.00%

$375
$200
$175
87.50%

$745
$500
$245
49.00%

$1,350
$1,000
$350
35.00%

$2,630
$2,000
$630
31.50%

$5,840
$5,000
$840
16.80%

$11,050
$10,000
$1,050
10.50%

Ads management covers elements such as:

Daily Monitoring
Reporting
Active Competition

Adding & Updating Keywords
Creating Ads
Adapting Ads 

Budgeting
Lowest Cost Per Click
Competitor Research

The Google Network
The Yahoo Microsoft Network
The Facebook Network

Image Ads
Google
Ask
Sensis
News Digital Media
Fairfax
Google Affiliates (Google Adsense)

Image Ads
Yahoo
Bing
MSN
NineMSN
Yahoo7
AltaVista
Yahoo Microsoft Affiliates

Facebook

How Much Does it Cost? (General Estimates, Depends on Your Industry)

The Google Network
The Yahoo Microsoft Network
The Facebook Network

$0.80 – $1.50

$0.50 – $1.20

$0.40 – $1.00

Duration

One Week

Fortnight

1 Month

If duration exceeds one month without full depletion of ads allocation, further management costs may be required.

For us to create ads for you, we require the following specifications, contact us for assistance:

Geographical Target(s)
Duration

Suggested Keywords
Product or Service

Destination Link
Ad Concepts

All ad campaigns have circumstances such as:

Teething within the first week of setup

High competition requiring higher bids

Low traffic or low market depth