- Your website = You own the content.
- Facebook / Yellow Pages / Blogger etc, they own your content.
- You are growing their brand and not your brand.
- These websites have the power to delete your content at any time.
- Use these websites only as a means direct users to your own website.
- See also Evolution of Websites
There are many benefits for businesses in setting up their own website. It is professional, it builds up an asset base for the business and can inform the user of the quality of work that the business produces. Most importantly, a website is your own property and therefore everything on that website is owned by you. Keeping this in mind, if your business has a Facebook or Blogger page, all content on that page is not owned by you. This content is in fact owned by that website and this gives them the right to use the content however they wish.
Websites such as Facebook and Blogger are sometimes used by businesses as their main online presence. This can in fact lead to the undoing of the business due to the issue of content ownership. For this reason, you will never see a major company solely depend on one of these websites to conduct their online dealings.
It can come as a great surprise to some businesses when they discover that their Facebook Page, for example, has been deleted unexpectedly. This is, however, an error by the Page Creator who did not read over the Terms and Conditions listed by Facebook during the signup process.
One of the main rules stated by Facebook is that they “…reserve the right to reject or remove Pages for any reason”. The importance of reading the Terms and Conditions when signing up not only applies to Facebook but to websites such as Blogger and Yellow Pages.
Businesses should also note that Facebook has very strict rules as to what can be advertised within the Cover Photo on the page, such as:
The image may contain no more than 20% of text. (This includes logo text and mottos)
No contact information as this should be listed in the About section.
The photo cannot include call to actions like “Share with your friends” or “Call Today”.
It is a big problem for a business if they have invested a great deal into a Facebook page and it is then deleted. This is because Facebook does not allow you to simply reinstate the page. For instance, if a business has 10,000 likes, all of those likes would disappear upon deletion of the page. If business wanted to still have a Facebook Page, it would need to build the page from scratch. This results in a waste of precious time and money and can all be avoided by a business if they create their own website.
A Website gives you Flexibility
A website allows you to not only include the content you desire but it enables you to create the layout and design you are after. Blogger, for example, does not give you the ability to fully modify or customise the website to the degree you may like. As a result, it may not look as professional as what you could achieve with your own website.
Although a website costs money to create unlike Facebook and Blogger, there are additional costs that these websites entice you into paying. For example, a status posted on your business’s Facebook page can not seen by all of the users that have liked that page. This is due to Facebook having a “Promote” feature where you pay to increase the audience that can view the status. Other websites require an annual rental fee such as Internet Yellow Pages and if you choose to leave their website, all of your content disappears.
Use for Promotional Purposes
Despite all of this, Facebook, Blogger and other websites of the like are a good tool to use as a secondary means to promote your business online. These websites can help to drive people to your website. A Facebook Page, a Blogger or a Yellow Pages listing can all be used as teasers to grab the attention of the user and encourage them to visit your website.